Matomo Analytics in-depth expertise

Take control of your data

For your website or application, choose Matomo,
the open-source, GDPR-compliant statistical measurement solution.

About Matomo

Matomo is an open-source audience measurement solution that can replace Google Analytics 4 or be used in parallel. Under certain conditions regulated by the CNIL, it allows you to comply with the GDPR and be exempt from consent. This means that you will be able to track all visits to your website without any loss of volume.

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Matomo services

I will help you define a comprehensive web analytics strategy tailored to your performance challenges.
Before any implementation, an in-depth analysis of your digital environment will identify the metrics that are truly useful to your organization.
Analysis of the existing situation (current data collection, data quality, Matomo configuration or other tool)

Analysis of your business and marketing objectives
Definition of relevant KPIs and micro-conversions
Development of a tagging plan (comprehensive and structured)
Marketing campaign tracking strategy (UTM, segmentation, multi-channel tracking)
Advice on hosting architecture (on-premise or cloud) according to your technical, legal, and budgetary needs
Recommendations for sustainable analytics governance

I deploy Matomo On-Premise on a dedicated, secure, and optimized server to guarantee you complete control over your data and full compliance with your internal requirements.

Server configuration (Linux, Apache/Nginx, PHP, database)
Matomo installation and setup
Installation and configuration of official and premium extensions (Heatmaps, Session recordings, Conversion optimization, etc.)
Deployment of the Matomo Analytics script
Deployment and advanced configuration of Matomo Tag Manager
Creation of custom dimensions
Setup and enrichment of the data layer
Setup of events, goals, funnels, and campaigns
Configuration of custom segments and dashboards
Optimization of performance and data quality

I help you ensure that your analytics environment complies with European requirements and growing expectations in terms of privacy protection.

Matomo configuration for privacy (no cookies, advanced anonymization, opt-out management, etc.)
GDPR compliance: documentation, CNIL compliance, operational legal recommendations
Setting data retention periods, clean-up, and governance
Implementation of consent (CMP) and Matomo/consent banner integration

After my intervention, I train your teams to ensure a smooth and sustainable transition to Matomo.
I can also provide follow-up, maintenance, and continuous development of your analytics environment.

Customized training for analysts, marketers, or technical teams
Customization and configuration of dashboards
Creation of automated reports (Google Sheets, Looker Studio, customized exports)
Complete documentation (functional & technical)
Technical support and ongoing maintenance (updates, debugging, optimization)
Post-deployment support and evolution of your tagging plan